Top 5 Beauty Retail Apps in Russia Q4 2024: Performance Overview

In the fourth quarter of 2024, the top beauty retail applications in Russia showed varied performance on a unified platform, according to Sensor Tower data. Here’s a closer look at the trends for each app:

ЛЭТУАЛЬ: косметика, парфюмерия saw a significant rise in weekly downloads, beginning at around 69K and peaking at 261.9K in late November. Concurrently, weekly active users increased from 1.8M to a high of 4M in early December.

Gold Apple: beauty store maintained a consistent growth in downloads, starting at 86.5K and reaching 165.5K by the end of December. Active users also exhibited a positive trend, climbing from 4M to nearly 5M at its peak.

For РИВ ГОШ: интернет магазин, downloads showed gradual growth, with numbers rising from 32.9K to 63K. The app’s active users increased steadily, starting at 431K and reaching 753K before a slight dip at the quarter’s end.

Подружка: магазин косметики experienced steady download numbers, ranging from 22.7K to 29.3K. Active user numbers varied slightly but trended upwards, peaking at 363K in mid-December.

Finally, Buy Siberian had a modest download trajectory, starting at 8.9K and declining to 6.2K by the end of December. Active users fluctuated, with a notable peak at 132K in early November.

These insights reflect the dynamic nature of the beauty retail app market in Russia, with further details available from Sensor Tower.